Immunity Boosting Food Products Market Research: Industry Trends, Analysis, Types, Growth
Market Overview
Immunity Boosting Food Products Market overview was valued at
USD 11.1 billion in 2022. The Immunity Boosting Food Products market industry
is projected to grow from USD 11.9 Billion in 2023 to USD 18.9 billion by 2030,
exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast
period (2023 – 2030). We will
provide COVID-19 impact analysis with the report, along with all the extensive
key developments in the market post the coronavirus disease outbreak.
Top Boosters and Barriers
Demand
for Yogurt Goes Up Post COVID-19 Outbreak
Yogurt is considered to be the best source
of probiotics that boosts the immune system, and also contains vitamin A, zinc
and protein. In recent years, probiotic yogurt has garnered high traction,
since it has active ingredients that render significant physiological and
metabolic health benefits. Additionally, probiotics offer numerous health
advantages, one of which is to bolster the immune system to prevent diseases.
The rising cases of SARS-CoV-2 have made yogurt the go to immunity boosting
food product, with the sales touching the sky. Sensing the opportunity, players
are continuously exploring and developing food products that feature additional
benefits and appeal to a higher number of customers. For instance, Fage is a
company that is known for producing high-quality immunity boosting yogurt
products that boast of extra health benefits. The mounting popularity of
e-commerce and the surge in organized retail industry, especially since the
COVID-19 pandemic, also contributes majorly to the market growth.
Expanding Health-Conscious Consumer Pool to Foster Market Growth
Focus on fitness and health among people had
anyway been escalating for a long time, but with the advent of the novel
coronavirus, the number of number of health-conscious consumers has shot up
significantly across the globe. This has been quite favorable for the immunity
boosting food products market. With the lockdown and the prevalence of stay at
home practice, consumers are now more focused on being fit by adopting several diets,
which could benefit their immunity. Another reason for the increase in health
consciousness is the prevalence of sedentary jobs accompanied by stressful and
hectic lifestyles that cause severe diseases. To address this issue, more and
more people are opting for a balanced diet, leading to higher sales of immunity
boosting food products that provide several nutrients. Besides, the expanding
geriatric populace across countries that is prone to a number of chronic
disorders will also foster immunity boosting food products market’s growth in
the following years.
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Market Rife with Competition
as Firms Collaborate
A large number of firms are undertaking the
required measures to promote the importance of immunity boosting food products
among consumers. They are focused on business expansion, entering strategic
collaborations, product launches, joint ventures and acquisitions to increase
their sales and profit margins. To
illustrate, in November 2020, Promperú collaborated with Zenxin Organic Food and
Nature’s Superfoods to launch a range of immunity boosting superfoods, including
chia seeds, quinoa, fresh turmeric, cocoa powder and cacao nibs. With this
launch, Promperú hopes to push the sales and make a mark in the immunity-boosting
food products industry in Singapore.
Market Segmentation
Product type and distribution channel are
the top market segments considered in the MRFR report.
Various product types mentioned in the
report include fruits and vegetables, nuts and seeds, herbs and spices, probiotics
and prebiotics, dairy-based products and more. Fruits & vegetables segment
has been in the lead since 2018 and can anticipate further growth in the coming
years, as they are easily accessible, affordable, and are suitable for every
age group.
Key distribution channels are
non-store-based and store-based. Store-based channels, which are supermarkets
& hypermarkets, dominate the global market. A few other store-based
segments are convenience stores, specialty stores/pharmacies, and more.
Regional Outlook
North
America to Maintain its Winning Streak with US in the Lead
North America has been the market leader
since 2018, as the sales of immunity-boosting food products in the region are
substantial as people are highly focused on wellness and maintaining a healthy
lifestyle. Consumers’ high purchasing power along with the robust network of reputed
manufacturers also ensures North America’s dominance in the global market. The
US/United States is the most lucrative market in the region, as the majority of
the manufacturers here are constantly introducing new immunity boosting food
products and supplements to gain the interest of more consumers. To cite
a reference, in January 2020, ZAND (USA) introduced its latest immune-boosting
product called Immune Fast. The supplement is believed to be a rapid immunity
boosting product that gives results in only two hours.
APAC
Market to Emerge Profitable as Chronic Illnesses Surge
APAC is anticipated to be a significant revenue
pocket for the global market, backed by rapidly developing economies like India
and China. The region presents a host of attractive opportunities to the players,
considering the escalating cases of chronic disorders and the emergence of pandemics
like COVID-19, H1N1 and Cholera. These factors have fostered the awareness among
people regarding healthy foods and better lifestyle, which ultimately induces
the demand for immunity-boosting food products in the region.
Renowned Firms
Some of the most renowned firms responsible
for immunity
boosting food products market research growth include Blue Diamond
Growers (US), Associated British Foods Plc (UK), Danone SA (France), Nestle
S.A. (Switzerland), Olam International (Singapore), Dole Food Company, Inc.
(US), Fonterra group Cooperative Limited (New Zealand), Pinnacle Foods Corp.
(US), Hines Nut Company (US), Diamond Foods LLC. (US), and more.
Danone SA (France), Nestle S.A.
(Switzerland), Blue Diamond Growers (US), Diamond Foods, LLC. (US), Dole Food
Company, Inc. (US), Pinnacle Foods Corp. (US), Olam International (Singapore),
Hines Nut Company (US), Fonterra group Cooperative Limited (New Zealand),
Associated British Foods Plc (UK)
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